Staggered Blog Posting

[Clickmetrics]

Hi,

My client has recently launched a new site - while the site was under development (A period of around 6 months) they build up a large amount of posts for their new blog.

I have advised them against uploading all the posts in one go (ie from 0 to 100 in one day), as I'm sure this would be viewed with suspension by the search engines.

My question is (and I'm not looking for a magic number here), what would be the best way to publish these blog posts, and what possible penalties could be triggered if we do it incorrectly.

I do believe the content is unique and unpublished elsewhere.

My suggestion to my client was to create a content calendar and set dates on which the various posts should be published. Further I suggested it is stagged or random, i.e. not every 2nd day - but vary it - so for example, 2 a day then a break for a day or two then one post, then the next day another 2 etc.

Any thoughts from the Moz Community?

Thanks,

Jason

[OlegKorneitchouk]

a) I would load up several awesome articles from the get go. that way if a person visits your blog when you first start dripping, there is other content than just the 1-2 posts for them to view.

b) i do recommend dripping the posts... I don't believe staggering has any SEO effect. just think your potential readers and the ideal schedule for them to return to your site and convert.