New site, new URL, lots of custom content. Load it all or "trickle" it over time?

[BBuck]

New site, new URL, lots of custom content. Load it all or "trickle" it over time? Would it make a difference in terms of ranking the site?

Interested in your thoughts. Thanks!

BBuck!

[Alex-Harford]

I'd need to know more about the purpose of the website to make an informed decision, but Google does like websites that are updated regularly so my inkling would be to add it over time, especially if new content is something that is likely to attract returning users?

[Houses]

Maybe do half and half. Load a decent amount to start with and then you still have some left to keep a trickle of content coming whilst you create more.

If you are sitting on a lot of good custom content you are in a good position.