Why is Google suddenly not Ranking my page in a second language in its appropriate target country?

[JonsonSwartz]

Hi,

One of my clients has company Facebook pages in several languages. The page in Arabic, which was targeted at Saudi Arabia, used to rank 5th place on the search for the brand name. The page has a steady growth of followers and a high engagement rate. for the past week it suddenly completely fell off ranking and instead the English page ranks #5 in the results for the brand name in Saudi Arabia. What could have caused this change and what can we do to bring the target language page back to its ranking?

[DennisSeymour]

were you building any links/mentions/links from the website - to it? It's possible that you have done more "brand" work for the other page. Google won't show 2 facebook pages (almost never, i guess) if the niche/keyword has other relevant pages.

[JonsonSwartz]

We were linking regularily from the website to both Facebook pages (posts that contained links to the website) - each page from its respective language on the website. Otherwise, the English website has more link-building done on it than the other language.