Homeware customer 500 per mnth to spend -

[GardenBeet]

would a spend of 500 be better on offsite SEO or social media campaigns via facebook twitter pinterest

[Andy.Drinkwater]

The $100 question

Spend depends wholly on what is required for the site. Do they need Social work? Do they need links?

No simple answer to this I'm afraid Felicity. It all depends on how this client wishes to focus and if you are completing the work, how do you feel this should best be spent.

-Andy

[danwebman]

I would say it depends on your visibility on Facebook etc. How big is the audience? vs. where you would potentially advertise off site? What type of adverts are you running, social or direct? Another option may be to advertise the Social page from offsite?

[Kingof5]

Definitely offsite SEO.

[danwebman]

Great response! Why??!

[dsinger]

I think that a clear and concise goal statement will help you answer this question.

What is it that your customer truly wants?  sales?  leads? social engagements?  newsletter subscribers?  to what degree do they want their desired goal?  an increase of 10%?  a cost per sale/lead of <$5?  Most of the time, they don't know.  you will have to guide them into really considering their options and choosing the ultimate path.

By clearly defining their true goal, you can find the right solution or combination of solutions that will provide them the results they are after while allowing you to scale in the future.

I always clearly define a goal before I spend a single dime. 

[GardenBeet]

Hi guys - thanks for your response - yes good point I did not define outcome

Increase profits as much as possible with $500 per month.

The customer is in the homeware industry. Sheets, bedlinen etc - med to highly competitive search terms. Customer ranks OK for some search terms.

Really I am asking what has more sales impact in the homeware industry - SEO or Social Media?

From my observations I would suggest social media is the best for fashion  but I do not have enough exposure to homewares to be make the same call.

[Andy.Drinkwater]

Hi Felicity,

Both can have an impact. What matters is how well you can achieve goals. I could probably get better results from SEO than Social Media, but only because I don't specialise in SM. Get someone who does, and the outcome could be totally different.

I guess the answer to this is where you feel you can have the most impact as both areas have the ability to achieve the desired results for you.

-Andy