Title Tags not Displaying in SERPs Correctly

[kevinliao]

We have two websites that are very similar. One is .co.nz and the other is a .com.au. I've noticed some of our page titles are displaying differently in SERPs even though the title tags are formatted the same:e.g. The title: "PC Games | at Mighty Ape Australia" shows as: "PC Games | at Mighty Ape Australia - MightyApe.com.au"It's showing with extra text "- MightyApe.com.au". Whereas the NZ result for the title "PC Games | at Mighty Ape NZ" is fine i.e. displays as: "PC Games | at Mighty Ape NZ"Does anyone who why this might be happening?P.S. It's odd that in the Australian results the site links don't show up even though the sites are structured the same.

[Gyorgy]

Google often changes the page titles on the SERP if it thinks that it's not "good enough" and fully related to the search query. I had these problems with page titles that used special characters like | or -, and use repetitive (boilerplate) titles. In your case, the page title is basically a very generic head term + boilerplate.

Try changing your page title to PC Games at Mighty Ape Australia (without the pipe), fetch it in Webmaster Tools and see if it changes in the SERP. If it doesn't, then probably it's still too generic, so try customising it and removing the repetitive part, e.g. PC Games: Coming Soon, Best Sellers & Imports

Repeating the brand name in every page title is not the best practice nowadays.

[CommT]

Hi,

Gyorgy has answered your question about the page titles. However, you ask another question about why your site doesn't show in Australian Google: have you checked webmaster tools site settings to make sure your Australian site has Australia as the geographic target?

Good luck,

Amelia

[Gyorgy]

I checked the website and it's .com.au

[kevinliao]

Hi guys,

Yes the sites are targeting the right geographic locations.

Thanks,

Paul