My Site is built for a U.S. audience, but my xml:lang in view source is en-gb?

[Shawn124]

Hi Ya'll,

I have a U.S. based site with english content, but my xml lang in my view source ode is in en-gb.

Should i change it to "en-US"?  Or should i just change it to just "en", that way i can target all english speaking countries.....

And if i do make the switch, does it make a difference in my traffic and SEO for the U.S.?

Thank you!

[gfiorelli1]

Hi Shawn,

in the case of Google the xml lang (if I understood well the question) is not really a geotargeting factor.

If your target is the US and you explicitly targeted that country in the settings of the site's Google Webmaster Tools, then you're ok with it.

On the other hand, it can be an idea to set it up as "en" or "en-US" for clarity and because Bing indeed takes it into consideration, among with other html annotations (as the meta equiv=”content-language” content=”x-X” tag).

Said that, in order to be sure I gave you a proper answer, why don't you copy the code line you are referring to in your question?

Ciao

[Shawn124]

Will do Gianluca.  Messaging you right now!