'People Also Searched for' appears on some but not all local businesses, why? (Google Local Knowledge Panel)

[sirgeorge]

I have a client who does not want the 'People Also Searched for' section on the Google Local Knowledge Panel to appear. I informed her that this is a standard part of the search presentation and that we cannot change. She then pointed out that the 'People also searched for' does not appear on her competitors' Google Local Knowledge Panels.  (See the attachment for comparison)

This raises a couple of questions:

1. Why are the local businesses different?

2. Can I change the content of her panel?

I would appreciate any feedback.

google-local.jpg

[MiriamEllis]

Hi George,

You are 100% right that the client cannot cause this feature not to appear, nor can they influence what appears in it. As to why the 'people also searched for' is appearing on your client's results, and not on their competitor's, that a good question for which I know no answer. For some reason, Google feels it's important to show the 'people' feature on one result and not the other. Could be that it will appear tomorrow or in six months on the competitor's search, too. The feature is still pretty new and may not have been rolled out for everything it eventually will be.

I know business owners hate this. Google has had a history of showing the competition for local results in a variety of ways over the years. One just has to live with this and work hard on all of the things that can be controlled.