Authorship Implementation - Is it needed to place Rel='Publisher' on every page on eCommerce

[BeytzNet]

Hi,

On my eCommerce site I've placed rel='publisher' only on the homepage and rel='author' on all of the article pages. Is that the way to do it?

Do I need to add rel='publisher' also on the article pages besides for rel='author'?

P.S
Even though I placed rel='publisher' only on the homepage, when I use Google's test tool (http://www.google.com/webmasters/tools/richsnippets) I see my publisher ID also on product category pages (that don't have publisher nor author on them but do have regular +1 buttons). How is that? (bacuase of the +1 button)

[wanatop]

Hello,

You can add both to all pages, for now rel = publisher is not much, and may the rel = author you benefit something to enrich your snippets.

However as you say you have now is the right way, an ecommerce has no author but firm, like behind an article post yes there is an author who writes, usually a person, not a company .

Remember that Google is in the testing phase for both author and publisher.

Greetings.

[adammason]

AS Alberto says you are pretty much correct in your implementation however I just want to check a couple of things.

If you are looking to get authorship set up you do not really need to set up rel=publisher so lets leave that part for a moment. If you want the homepage to have authorship simply put rel=author on the homepage linking to the correct Google Plus account. I assume you have done this part.

The next part is to go to the Google Plus account and make sure that on your profile you have added your eCommerce site in the "Contribute to" section. This creates the link and will start the authorship markup and it should appear in SERPs.

If you want to double check that authorship is working correctly then use the Google Structured Data testing tool here and enter your sites URL. This will let you know.

Hope this helps.

[Christy-Correll]

Hi there, thanks for your question! Rel=Publisher is for brands, while Rel=Authorship is for people. As the code snippet fork Rel=Publisher should only be placed not the most important page of your site, placing it on the home page is a good choice. As the markup tool is verifying your Publisher setup, I'm assuming you have correctly placed a link on your Google+ brand page back to your site's homepage. Well done.

Yes, the Rel=Authorship code snippet should be placed on all article pages and blog posts --- that have a byline for a particular author, that is. You then need to establish a link from that particular author's individual Google+ profile back to your site. There are a few ways to go about this. Here's one method, straight from the mouth of Google: https://support.google.com/webmasters/answer/2539557?hl=en&ref_topic=2371375. Best of luck!

Christy

[Christy-Correll]

Hi there! Did we answer your question?

[BeytzNet]

Hi Christy,

Sorry for the delayed follow-up.

I did play with it a bit and I do agree (and appreciate) with all responses but I think I can add something...

It seems that the basic fact of having a "G Follow" on every page already covers the rel=publisher part and the Google Structured Data Tool @Adam here recommended does show my company as the publisher even though I did not specifically add rel="publisher" (simply because of the Follow button).

This is also why I don't know if I need it along rel="author" since I have the "Follow" button on all pages but I assume that you are correct and the two are not needed together.

Thanks