Something unintelligible in google search results.

[Tiedemann_Anselm]

In the last month i see something that i can't explain, from nowhere the first search result for the keyword Name Necklace is an Etsy shop, (I attach an image).

I try to find out why google gives this online shop the first position and i have no idea why is that.

Please, any suggestions?

mnbAIrY.png

[MickEdwards]

What are you comparing to - if not Etsy what do you believe should be first position?

Etsy has a very high domain authority, a large link profile and social footprint.  The keyword is in the URL, the meta title and in content so for me it is a perfect candidate for grabbing pole position.  It also has a good volume of reviews.