How do we rank 2nd for this keyword

[BobGW]

Hello,

We want to rank 2nd for this keyword:

NLP Training

Here's our site: nlpca.com

We currently rank near the bottom of the first page.

What we have to work with: One top authority person in our field, with a little bit of time to write content, one other top authority person with a little more time, One very skilled employee that has a long history in our field, is not an authority, but writes good blog posts. She writes some of the content, the authorities write the rest.

What else we have to work with: We can't really do outreach in this industry as it would be weird to send all of our competitors, which are also our colleagues and friends, link requests. I don't think it would be appropriate to ask people to share or +1 us either. We can produce content, we've added a blog and we're adding a "What is NLP?" Article.

We have good video capability. Also, perhaps an infographic would help as a linkable asset, but I don't know what that could be about. Maybe an eye accessing cues infographic - see this page on eye accessing cues - http://www.nlp-practitioners.com/interactive/nlp-eye-access-cues-game.php Basically, there is general knowledge about the differences in eye accessing cues from person to person and culture to culture.

I assume we need something to boost our DA.

Anyways, your thoughts on how we can move up for "NLP Training"?