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    4. Links to Paywall from Content Pages

    Links to Paywall from Content Pages

    On-Page / Site Optimization
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    • enotes
      enotes last edited by

      Hi,

      My site is funded by subscriptions. We offer lengthy excerpts, and then direct people to a single paywall page, something like domain.com/subscribe/

      This means that most pages on the site links to /subscribe, including all of the high value pages that bring people in from Google. This is a page with an understandably high bounce rate, as most users are not interested in paying for content on the web.

      My question is are we being penalized in Google for having so many internal links to a page with a very high bounce rate? If anyone has worked with paywall sites before and knows the best practices for this, I'd be really grateful to learn more.

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