Pages fluctuating +/- 70 positions in Google SERPs?

[sbrault74]

I've got some pages that appear somewhere around #25 in Google. Every now and then, it just goes away from the top 100 results for a few days (even up to a week) and then it comes back. I've got other pages that rank around #8 which falls down to about #75 for a while and then it comes back.

But while a page may be gone from the top 100 results in the US, it still ranks at about the same place everywhere else in the world (+/- 10 positions).

I've seen this happen in the past but never it happened so often.

What gives?!?

[crackingmedia]

Hi Stephane

All sounds pretty wild and disconcerting. Where are you drawing your ranking results from? Could it be that personalisation is kicking in when you are logged in or out of Google or perhaps that you are testing results from different locations?

If you are not already then I would recommend you using the tools that come with Moz to do rank checking for the countries you are targeting. Moz's ranking tool depersonalises results as much as possible thereby giving you a more consistent way from week to week to check.

If you are using Moz to check your rankings then it's probably worth contacting Moz support to ask them to take a look.

Peter

[sbrault74]

I'm using https://serps.com/tools/rank_checker