One website, multiple service points

[Grumpy_Carl]

Hi all

Wondering if anyone could offer an opinion on this..am talking to a new client who offer kitchen installation and design. They have a central headquarters and cover a 100 mile radius of their location. A lot of search terms they are aiming to target - Kitchen Design, Kitchen Fitters etc offer localised results.

This is where my issue lays. I have worked with plenty of clients in the past which have physical presence in multiple locations and have marked up the site so that the site ranks for each of the stores, but trying to make one site appear in many locations where it doesn't have an address is a different issue completely. Not only do they only have one address, they also only have one phone number.

We will target, as best we can, the non localised keywords but need to work out what to do to cover the locations 20/30/40 miles from the office which they cover.

I welcome any opinions on this please.

[MiriamEllis]

Hi MisterG,

Because of Google's bias toward physical location, your client is unlikely to rank in the local pack of results for his service cities where he has no physical location. He can pursue local pack rankings for his city of location but must work to earn organic rankings for his services in these other cities. Foundation work in this area surrounds the development of city landing pages. For a detailed description of this, please see:

The Nitty Gritty of City Landing Pages for Local Businesses

Hope this helps!

[BrightHealth]

Just as Miriam points out, ranking in the local map pack will be tough outside your specific location, but local content pages can rank and bring leads.

I'd consider using blog posts or a project showcase to create location specific content that is outside the main location you have.  If you title a blog post "Cityname Kitchen Remodel Project" and maybe include other niche keywords you can create great content for a prospect as well as search visibility in other specific areas.

A solid post or project showcase page with a text overview of the project, bulleted list of products used, before and after photos, are all great content additions to the site.  Go a step further and create a video recap of the project that can be placed on the page as well as added to YouTube and optimized there can create an additional opportunity to land in the SERPs for a local search.