Create links to a 404 Page
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You wouldn't get a penalty. However, when Google gets a 404 code, it generally will check it a few more times then remove it from the index, at least in my experience it works that way. Sometimes it does not remove them, but usually it does.
I would think if you built links to a 404 and then eventually added content, and it recrawled, it'd get indexed just like a normal page.
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David is totally right.
If you want to experiment, Instead, why do not transform that 404 page in a Parking pages, as the ones announcing a new incoming website. Put preview content and follow with the experiment.
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