The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Search Engine Trends
    4. SEO Audit after Penguin 2.1 what are you guys seeing? this is my thougts

    SEO Audit after Penguin 2.1 what are you guys seeing? this is my thougts

    Search Engine Trends
    1 1 238
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • tempowebdesign
      tempowebdesign last edited by

      We have looked at around 2000 sites since Penguin 2.1 launched a few weeks back.  These include our customers and their own competitors site.  We are going through all the data which is obviously going to take some time.  Hopefully we will publish a report on our findings as we are happy to share.

      What I currently see in my early analysis is

      Roughly 70% of sites tested have 0% exact match Anchor Text for their money keywords.

      The other 30% have less than 5% exact match Anchor Text.

      The quality of the links is often still poor to the sites ranking on page 1.

      The content surrounding the links is only about 10-15% of the time related to the money keywords.

      The loading time of the sites ranking seems to not matter, we encountered a lot of slow sites.

      Design and usability of the site was not important.

      We are not seeing much impact via Social media, a lot of these sites are small business

      Less than 10% of sites on page 1 had a Google+ account

      More than 40% of page 1 sites had Facebook profiles.

      More than 80% of the sites ranking on page 1 had less than 100 links to the landing page that ranked

      What are your opinions of helping to recover if hit by the above???

      Q) If you have too high an anchor text percentage and have been hit or may get hit in the future would you.

      a) create some more high quality links with more varied anchor text, ie Click here, brand name etc

      b) not create any more links just remove the links you have to dilute the anchor text

      c) change the anchor text on links you are able to

      These figures are a work in progress so data will change just wanting to share our early findings and try to get a good conversation going.

      What are you guys seeing?

      1 Reply Last reply Reply Quote 0
      • 1 / 1
      • First post
        Last post
      • Having 2 domains with same name - Impact on SEO
        Aman_123
        Aman_123
        0
        15
        1.1k

      • Page 2 to page 1
        Chris.Menke
        Chris.Menke
        0
        5
        93

      • Recent Rank drop after Penguin 2.1?
        Develop41
        Develop41
        0
        7
        342

      • Decline in ranking for a particular theme of keywords after Penguin 2.0
        WhoWuddaThunk
        WhoWuddaThunk
        0
        9
        422

      • What our next step after hitting by Penguin 2.0
        ayesroc
        ayesroc
        0
        8
        449

      • Ranking effected by Penguin 2.0
        BlueprintMarketing
        BlueprintMarketing
        0
        9
        301

      • 2 Domains With Same Name But 1 With A Number
        ArgosSEM
        ArgosSEM
        0
        3
        352

      • Are you seeing changes in your sites today? Panda 2.2?
        Thos003
        Thos003
        1
        6
        1.0k

      Get started with Moz Pro!

      Unlock the power of advanced SEO tools and data-driven insights.

      Start my free trial
      Products
      • Moz Pro
      • Moz Local
      • Moz API
      • Moz Data
      • STAT
      • Product Updates
      Moz Solutions
      • SMB Solutions
      • Agency Solutions
      • Enterprise Solutions
      • Digital Marketers
      Free SEO Tools
      • Domain Authority Checker
      • Link Explorer
      • Keyword Explorer
      • Competitive Research
      • Brand Authority Checker
      • Local Citation Checker
      • MozBar Extension
      • MozCast
      Resources
      • Blog
      • SEO Learning Center
      • Help Hub
      • Beginner's Guide to SEO
      • How-to Guides
      • Moz Academy
      • API Docs
      About Moz
      • About
      • Team
      • Careers
      • Contact
      Why Moz
      • Case Studies
      • Testimonials
      Get Involved
      • Become an Affiliate
      • MozCon
      • Webinars
      • Practical Marketer Series
      • MozPod
      Connect with us

      Contact the Help team

      Join our newsletter
      Moz logo
      © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
      • Accessibility
      • Terms of Use
      • Privacy