Drop In Rankings Evaluation

[KempRugeLawGroup]

My cousin asked me to look at his site, http://www.gaport.com/ and I'm wondering what his main website flaws are? I looked at his backlinks, and while I don't know enough to exclude penguin being the cause, I don't think it is. I think it has more to do with duplicate content and lack of keyword optimization. However, before I tell him that, I wanted to get the opinion of this forum, please.

Thanks!

Ruben

[EGOL]

Duplicate content.

More duplicate content.

That combined with lots of really thin content might be the traffic drop problem.   It could be a Panda hit... .

Other problems include....

-- a light weight site optimized for brutally difficult head terms

-- enormous opportunity for going after geographic queries not being taken

-- smarter onpage optimization could capture enormous longtail traffic

-- this site has about 300 pages and a puny persistent navigation

-- usability is really bad, it is a crazyquilt of page formats and navigation changes

-- pages resolve under many different urls... http://gaport.com/default.htm     http://gaport.com/    http://www.gaport.com/default.htm    http://wwwgaport.com/   http://gaport.com   http://www.gaport.com

That is a ten minute look.  A deep dive would find a lot more I am sure.  Lots of potential here if expertise is brought in and the Panda problem/vulnerabilities eliminated - and a professional design job is done.

Improvements could make a lot more money with this site.

[KempRugeLawGroup]

As always, thank you very much! I appreciate it.