Exact keyword vs connecting words.

[aronwp]

Hi guys, I'm wondering if there's a huge difference between exact keywords vs connecting words. i.e. "limo service chicago" vs " limo service in chicago" or something similar. It's tough to have 4+ keywords on a page sound great without using some form of connecting word. Will google still rank the page as high if I use connection words in a few instances of the keyword? Or should I just leave the exact keyword fir all instances. Thanks in advance.

Aron

[crackingmedia]

Hi Aron

Historically, every word has counted, so any extra "connecting" type words were discouraged by SEOers, but I don't think these days that the main search engines care so much, especially with a shorter phrase as in your example.

Peter

[mememax]

Hi Aron,

This is a matter of dilution in your title, I think that density of the title still matters but not when talking about preposition, if my title stays in the 70 words limit I'll stick with the grammar proof title but if you need to save space a preposition may go out. Consider that you may want to rank high for both the keyword with and without the preposition, however my assumption is for new sites when you have to kick off the site.

If you're already ranking in top3 I won't risk lowering my rankings by changing the title tag, also because tweak the title without any other effective change in the page would give google signals of seo tactics which won't help you at all.

If you're ranking good then let the title as it is. Winning team doesn't change

[aronwp]

Thanks guys, I decided to use both and it's working great. Reads better too.

Aron