How do you handle different business locations for search?

[seomozinator]

Would like to get peoples suggestion on how you handle different business locations in different cities.  We have tried multiple tactics for different clients.  Some have worked better than others.

Example:  We have a window company that does great in Austin.  Now they want to move into Dallas.  In the past, we have created "landing pages" optimized for that locality.  However, with Googles new updates I dont think this will work anymore.  With others, we have added a "tab" and have similar pages of the entire site optimized for that location.  This seems to have been working better.

What are your suggestion of how you handle different locations from city to city.

Any input is appreciated!  Thanks!

Charles

[crackingmedia]

Hi Charles

This may be something you have used in the past as well, but not mentioned in what you said. Have you created a Google Places/Local page for the business to sidecar off of their local website and web pages? Have you checked out https://getlisted.org/ ?

Additionally, Rand's Whiteboard Friday on Local citations may help you. See here...

I hope that helps,
Peter

[MiriamEllis]

Hi Charles,

Do you mean that your client has more than one physical location, or that they have a single physical location and would like to rank for more than one city?

If the former, then standard practice is to have a landing page for each physical office, optimized for that city with the complete NAP and unique text. The Google+ Local page and citations can then be tied to this page.

If the latter, then you can't build a Google+ Local page or citations because these require a physical address within a given city. Instead, common practice is to build city landing pages that showcase your work in that city. You can back this up with linkbuilding to these pages, if possible. You can also work on other efforts such a Social Media outreach to audiences in these cities. Video marketing can be a big help, too.

Basically, your options depend on your business model. Does this answer your question? Please, let me know.