Opinions/advice on Blog posts please

[PeterConnor]

I'm an intern at an Accounts Software Company. I'm doing SEO for them. As part of this I've recently started blogging. I'm doing this in an effort to increase traffic to the blog, and try to shift content focus away from Startup Methodology and increase focus on the product..I've had some success with it, in terms of increased Domain Authority and keyword ranking. At the same time, Keyword ranking can suddenly drop for some keywords, closely related to the ones I'm trying to rank for. The further difficulty is, that nobody wants to read about Accounting subjects. I've tried to make my posts as interesting and as valuable as possible.I'm still having trouble gauging whether I'm going about things the right way.Please take a look at some of the posts I've done. If anyone had any critique/advice I'd really appreciate it.. Here it is: http://www.bullethq.com/blog/category/accounts/

[CommT]

Hi Chris,

You bring up two points here.

I don't think I can help you much with the first point, beyond saying that rankings are often volatile, and can and do move down as well as up (when I worked for an agency, we often used to say to clients (managing their expectations) that 'search isn't linear' and movement down as well as up is to be expected.) This is especially true of new campaigns.

Remember, if you lose rankings for some keywords it doesn't always matter hugely if the keyword gets few searches or the intent behind those searches doesn't match your page. (though in the second instance, you could re-write the page to make sure it fits with what the visitor is expecting to see.)  So, don't completely despair!

Check Analytics for visits and conversions - these are the metrics your bosses will be caring most about in real terms. If your work is having a positive affect on these, then you know you are definitely on the right track.

Regarding the other problem you have: most people don't want to read accounting articles. I have a similar problem with optimising a very dry and some might say dull subject. It isn't always easy to come up with things to write about in this instance. What I do, is try and work out basic 'profiles' of my intended audience, and then try and work out what sorts of things this person wants to read about (within my subject area, which is finance). Then I go ahead and write the piece. So... Think about the sorts of people who use your website - I haven't spent long looking at it, so this suggestion may not work for you, but I would think about writing things that business men and women are interested in. This could be anything, from the kinds of investments they may make to an article about juggling the work/life balance. For example - would your product help a busy working-mum get her accounts done quickly so she can focus her attention where she (presumably) would prefer it to be: with her family?

I hope this helps - keep at it, these things take time and don't whatever you do start to feel despondent about the rankings. It will happen so long as you provide high quality content and create quality backlinks to the site and blog.

Good luck!

Amelia

[PeterConnor]

Hi Amelia

That's a great answer, thanks a lot. You've basically reaffirmed my own thinking.

I'll keep grinding and hope for the best.

Thanks again

Chris