The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Intermediate & Advanced SEO
    4. Possible Penguin 2.1 fix - Anybody tested this?

    Possible Penguin 2.1 fix - Anybody tested this?

    Intermediate & Advanced SEO
    4 3 210
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • OnlineAssetPartners
      OnlineAssetPartners last edited by

      Possible Penguin 2.1 fix?

      This happened to client site - Stay with me - this takes some explaining…

      A clients home page is set as index.html

      Which in domain settings goes to the root address: http://www.domain.com/

      But is a setting on a domain/hosting - you can set any page to the root-

      I always link directly to the root address (the second one)

      So if you set the new root page as http://www.domain.com/index.htm --- going to the root - essentially is a new page- any previous poor linking would be then broken and would have no effect

      So it would be a matter of changing the domain settings to use the index.htm page (which would function exactly the same- internal link structure of site goes to the root)

      thoughts?

      1 Reply Last reply Reply Quote 0
      • MikeRoberts
        MikeRoberts last edited by

        I see one of two things happening with that... Either your prior homepage 404s which will hurt you even more or your prior homepage will redirect to the new one and nothing will have changed.

        1 Reply Last reply Reply Quote 0
        • BeanstalkIM
          BeanstalkIM last edited by

          If I had to place my money of what would happen next from what I've seen int he past I would put it on one of two things assuming you are 301 redirecting to the new homepage:

          1 - Nothing.  Penalty passes instantly or is already assigned to the domain which was part of what the focus of Penguin 2.1 was about.  Matt Cutts, discussing this update said:

          "The previous iteration of Penguin would essentially only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas."

          or ...

          2 - Google gets tricked and passes the weight but not the penalty.  In this event the rankings will likely last somewhere between 1 and 3 weeks before the penalty follows.  I've seen this happen as well but mainly in cases where the penalty was an "unnatural links" warning.

          Google luck and if you go for it, I'd love to hear how it turns out. 🙂

          OnlineAssetPartners 1 Reply Last reply Reply Quote 1
          • OnlineAssetPartners
            OnlineAssetPartners @BeanstalkIM last edited by

            Thanks- we have seen Unnatural links warnings come in as well (other domains) -ranking dropped we left it for a week- and it came back to the same place....

            Undecided at this point what i will do- might start with Disavow of links....and go from there...

            1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post
            • Competitor Ranking in Positions 1 & 2
              KevnJr
              KevnJr
              2
              6
              108

            • Site Not Indexing After 2 Weeks - PA at 1
              mememax
              mememax
              0
              16
              134

            • Recent drop in SERP from #1 to #2\.
              Carson-Ward
              Carson-Ward
              0
              8
              142

            • 2 eCommerce stores that are identical 1 for US 1 for CA, what's the best way to SEO?
              Snaptech_Marketing
              Snaptech_Marketing
              0
              8
              103

            • Penguin 2.1\. Bad links removed - do I need to wait for next Penguin upgrade to see recovery?
              MarieHaynes
              MarieHaynes
              0
              4
              140

            • Penguin 2.0 Recovery - Penguin Update Rerun yet or not
              Dr-Pete
              Dr-Pete
              0
              4
              126

            • Is that Penguin 2.0 or just temporary situation?
              Chris.Menke
              Chris.Menke
              0
              7
              151

            • Why does this 1-page doorway rank #2?
              lisawilliams40
              lisawilliams40
              0
              4
              694

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy