Makeoverfor our Facebook page titles! question about open graph and Google

[JonsonSwartz]

Hello,

We have two Facebook pages for our company, one in English and one in Arabic.

A few weeks ago we wanted to change the Facebook page titles but this option was not allowed for both pages.

Now Facebook is giving us an option to change the title for both pages:

We had a lengthy discussion regarding the best way to name our Facebook pages.

Currently our Facebook pages titles are:

For the one in English: "X"

( X - our brand name in English*)

For the page in Arabic: "X - Arabic"

( X- our brand name in English*)

We agreed to change the title for the page in English to:

X - (The main 3 keywords in our brand's field in English)

( X - our brand name in English).*

for the Arabic page we suggested to change the title to:

X -  (The main 3 keywords in our company field in Arabic)**

( X - our brand name in English).*

**** We will translate the main 3 keywords to Arabic**

We have a few questions:

- How does the search work in Facebook? Does the open graph algorithm take into account the page's  content and/or its title and description?

- Is there any preferred way to name the Facebook pages? We were debating using the company's slogans versus the main keywords for our brand. ? Or should the title contain just the brand name?

- What components of the Facebook page title and URL affect our page's visibility  in Google for a search on our brand name? It's important to mention that Google currently does not show the Arabic page in the 1st page in Google.

Thank you in advance for your help!

[FedeEinhorn]

For starter, I think the Facebook page name change was a hit. Well done, that is the option I would choose.

As for your questions:

• Links from facebook does not count towards your Website's SEO. It helps SURE, as when users search for your brand they will be able to see your facebook page on the SERPs. However, it doesn't bring any direct benefit to your main homepage (other than socially).
• As said, the names you used BRANDNAME - SLOGAN is the right way to go. As they keywords will only help rank that page. Think USER.
• Have you tried searching in arabic to see if your arabic facebook page shows up?