Bad performance for low competition term (Take two)

[Blink-SEO]

Hi all! I asked the question below a little while back and got some great responses. Most said that the link profile needed A LOT of work.

This got me thinking. As it is quite a low competition term, and I have control over a few of its inbound links, would it be easier to move to a new domain and start again? That is, no 301, just move the site and update it in WMT?

Hi everybody. I've been working on this page for some time, http://www.double-glazing-forum.com/anglian-windows.aspx. Until several months ago, it ranked really well for the terms 'Anglian windows' and 'Anglian windows reviews'. However, following a Google update it tanked and has got worse ever since. Here's what I've done to try and fix it.

Added 800 words of unique copy

Added YouTube videos

Replaced scraped press releases with unique descriptions that link to the source

Analysed the backlink profile and uploaded a disavow file containing all bad links

Contacted webmaster to remove them where possible

Getting a bit low on ideas now, so any help would be great!

[crackingmedia]

Hi, it's an option to scrap and start again although bear in mind that the current domain is four years old and a new domain will lose that and any authority it has accrued.

That said, maybe the real issue is that your page has suffered in terms of its ranking because of Google's own shake up to the pages it ranks for "Anglian Windows" and "Anglian Windows reviews" and its objective to provide pages that offer relevant and unique content in its search results.

Looking at the page with an embedded YouTube video and lots of content scraped from other sites, does that genuinely fit the intent of someone searching for reviews about Anglian Windows. IMHO I am not sure it does and with the recent Hummingbird update to Google's algorithm, providing unique relevant content is even more important.

I hope that helps,

Peter

[evolvingSEO]

Hi There

I believe I recall chiming in on the original question. I would definitely still bring up that I'm not sure this page really targets "reviews" as I don't really see reviews very explicitly anywhere on the page? Definitely need to have a good keyword -> content match to rank.

Echoing Peter's good remarks, I have heard John Muller from Google in his hangouts state many times that they do not want to rank pages that pull content from other sources without offering much unique on top of that. This is part of the Panda algo and to get back ahead, the content needs to be unique and add value on top of other places you can find the same or very similar content on the web.

-Dan