How to get google to categorize a website in search results?

[superofelia]

Hello everyone and thanks in advance for your time.

I have a good understanding about SEO, backlinks etc but nowhere near to professional! A good friend of mine has an online store made with opencart e commerce platform he would like to have have category view when his company name is searched on google. Does anyone has any idea how can this be achieved?

[Milian]

Hi Irene, can you explain what you mean by category view?

Perhaps you mean one of the views on the screen shot below, on the left or right?

SHAuIpW.png

[superofelia]

Hello Maximilian,

Sorry if I wasn't very clear, I didn't know how else to describe it. Yes that's exactly what I mean on the left!

[gazzerman1]

Those are know as "Sitelinks"

Here is the official page from Google about them, https://support.google.com/webmasters/answer/47334?hl=en

"At the moment, sitelinks are automated. We're always working to improve our sitelinks algorithms, and we may incorporate webmaster input in the future." Google

Having a good linking structure that is clear on your site, will help promote that. However you will also only get sitelinks when your site is an authoritative source for that search term.