How should we 301 redirecting ecommerce microsite to our larger ecommmerce site? Should we?

[Istoresinc]

We have several microsites (by microsite I mean sites that are basically top-level departments of our main ecommerce site.

We continue to run these, without much support, and they do generate a few sales but we simply don't have the resources to grow them or manage them effectively. We have "kicked around" the idea of 301 redirecting them to our main ecommerce site with the idea that any additional SEO value would be greater than the few sales they currently generate.

All products that are on our microsites can be found on our main ecommerce site, thus we can redirect products on our microsites to the exact product on our main site.

How would you treat these sites? Would you 301 redirect them? If so, how would you do it? What would be some considerations if we decide to 301 redirect?

Microsite example: http://www.drinkingstuff.com/

Main site: http://www.prankplace.com/

I would greatly appreciate any tidbits the community could provide us on this.

Thanks!

[MichaelC-15022]

Sure, 301 redirecting them to corresponding pages would be fine.

Before doing that, however, be sure that the microsites aren't under a penalty.  Your drinkingstuff.com site seems safe from my quick inspection; ranks well for "drinking gifts".

On IIS, you can use the IIS rewrite rule module to do your redirects (it's just going to add statements to your web.config file).