HTML for URL markup
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Hi,
We are changing our URLs to be more SEO friendly.
Is there any negative impact or pitfall of using <base> HTML-tag? Our developers are considering it as a possible solution for relative URLs inside HTML-markup in the Friendly URL context.
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No, as long as none of the links are broken, I don't see how this would have a negative effect on SEO. If the user experience doesn't change, it generally won't affect rankings (minus markup data).