How to implement products in facebook to generate maximum traffic to site and facebook profile page?

[lcourse]

Lets take the example of a hotel reservation site offering 500 hotels.

Any suggestions on how to present the 500 hotels within their facebook page so that they generate maximum traffic and interaction? No intention to offer checkout on facebook.

E.g. adding image of each hotel in the photo album with link to website and some information about hotel.

Any ideas? Any good posts or articles on the topic?

[ReferralCandy]

If I were you, I would certainly consider using image posts to generate maximum traffic. Image posts have been proven to generate more engagement than average posts in a study by Hubspot. In the case of a hotel reservation site, an attractive photo of the hotel would certainly catch the attention of people looking for accommodation for their travels.

Instead of uploading photos and descriptions of all 500 hotels at once, you should space out your posts. Featuring 1 or 2 hotels per day would be a good start. This way, you would have enough content to last you for several months and generating a constant stream of content will keep visitors coming back for more.

On top of image posts, you can also consider sharing thoughts and links to travel-related topics (eg. luxury travel since people booking hotels tend to have higher travel budgets). Giving offers for particular hotels or holding contests would also generate more engagement amongst your followers, since people are naturally attracted to deals and discounts.

Hope that helps!

[katemorris]

I'm not sure I get what you are asking. You mention products but also mention hotels. Can you share exactly the issue you are facing?

Facebook is not meant for just loading products or hotel locations. It's more about sharing things they are doing over time or having a facebook page for each hotel location.

But if you are talking products, take a look at what ModCloth does. They mention their products in really interesting ways that drives traffic to those pages.