Schema.org Organization Logo markup

[David_ODonnell]

Hi Guys,

Does anyone have an example of a site using schema.org Organization logo markup (as per: http://googlewebmastercentral.blogspot.com.au/2013/05/using-schemaorg-markup-for-organization.html), with the logo appearing in Google SERPs?

One of the designers is pressing me ofr an example. I've found plenty of brands getting their logo in the SERPs knoweldge base results, but they have all been using G+ verified company profiles, or other methods (Googs simply selecting a best fit?) to achieve it.

Thx!

[RobertFisher]

David,

The important part of what you have here is that you add a result: ...with the logo appearing in Google SERPs? While Google may be considering it given your link, I do not yet see it, but we act as if they will. They will show in the knowledge graph, from your G+, etc.

We utilize structured data at every turn possible and I have yet to see a logo result in the serps. (Obviously, I do not have a client in every web vertical so that is a limitation). But, think a second about to whom a logo result is very important - big box retailers, Nike's, News Outlets, etc. Do a search on these and you will see there is no Nike logo result showing up, etc. (I do a few of these searches as my son plays HS Basketball)

If you use the structured data testing tool in GWMT, you should be able to see if your markup is correct. I have attached a shot with redaction of the markup on one of our pages. Note the arrow points to Logo from the structured data test page. Note the largest redacted url is where the image is pulled from.

If you are wanting to be a bit ahead of the curve, I would suggest you simply tell your designer that while it does not yet appear to be showing anywhere, by including it, your client/company/etc. will be ready. As to the image of the logo this particular one is a file of about 200-300 kB with dimensions of 800 x 532.

Hope that helps you out,

Robert

BMEfPWp.png

[David_ODonnell]

Thanks Robert, appreciate the reply.