Two word keyords

[vdjacic]

Term Extractor gives me "realestate" as a result and I'd like to have "realestate CityName" instead. How ca I tell search engine to "skip" single word keyword and that two word keyword is more important on that page?

[WilliamBay]

Well, the search engines are a little smarter than being limited to one word keywords. You can think in terms of 'Key Phrases.'

A lot of my clients deal with key phrases like "Indianapolis Wedding Photographers." or "New York Portrait Photographers" So it's completey fine to target "Real Estate San Diego." or "Real Estate Fort Lauderdale."

I would also use something like Google AdWords to come up with additional terms that are being searched that are similar to the one you plan to use so that you can see search volumes and potentially find better terms to target.

[vdjacic]

Understood and you are right, but still Term Extractor didn't recognize "nekretnine beograd" (Serbian for realestate belgrade) in this url www.enekretnine.com/nekretnine-beograd.html Instead TE says that nekretnine is recognized and gave it 100% importance. TE did the same for kw belgrade. So, I'm looking for a way to tell TE that keyphrase is the most important thing on a page.

[WilliamBay]

Do you know how sophisticated Term Extractors use of Serbian is? It may not be able to understand the complete language.

Sorry, I'm not too familiar with Term Extractor.

Can you try Google Adwords in Serbian? It may have a better idea of how Google will handle those phrases.

[AlanBleiweiss]

I too routinely have clients wanting to optimize for multiple keyword phrases related to locations.  I happen to use the Google Keyword Tool here in the U.S. and quite often it doesn't show value for these phrases.  That doesn't mean people aren't searching for them - just that they're not in the same scale quantity as the more widely used phrases.

It's important to identify your site related to locations served, regardless of where in the world you are located because that's what's relevant to people doing search.

Another consideration is to look for some other geographic phrases - the next larger geographic area for example.  Here where I live, in the San Francisco bay area, I can optimize for towns (such as Real Estate San Francisco), but also for the larger "San Francisco Bay Area" because that's a commonly understood geographic grouping.

[vdjacic]

I'vo done that, but that's not what I have trouble with. My problem is situation where Team Extractor vales more first word of my key phrase than the whole phrase. I have page for "realestate", and on this page I'm looking for "realestate belgrade". Unfortunately, and according to Term Extractor, just "realestate" kicks in as more important. Turns out that Term extractor does not recognize "nekretnine belgrade" in this url http://www.enekretnine.co/nekretnine-beograd.html but it recognizes "nekretnine"

[AlanBleiweiss]

I'm not sure why you're worried about what Term Extractor sees or recognizes compared to the visits that come to the site.  They're what matters.  Are the people coming to the site coming there because they're looking for what the site offers? Or are they coming there and leaving right away after finding out the site isn't what they want?

SEO tools are only as useful as their capability, which is never the ultimate factor for making site decisions.

[vdjacic]

People are coming to the site fine, meaning bounce is low and people are finding what they're looking for. It's just just, what I was trying to achieve is to have one page representing my site for that particular phrase and TE doesn't see it that way. Now, if you're saying that no tool is perfect and that I should trust the tools to certain extent then fine I'll do just that. Still I don't understand why "nekretnine beograd" phrase would not be recognized in URL by TE. Thanks

[AlanBleiweiss]

Well you may want to go to the SEOmoz Tech Support Help Desk and post your question to tech support.  They could have an explanation, or you very well may be letting them know about a bug in the software.  Sorry if I didn't offer that suggestion sooner.

[vdjacic]

Out of respect to fellow programmers suspecting a bug is always my last resort, but I will sure let them know. Thanks again