Define H2,H3 and H4 for e-commerce sites

[pbess]

Hi Everybody,

I was wondering what is the best way to define H2,H3 and H4 for e-commerce sites.

For example, I randomly chose an e-commerce site http://www.designerleds.com/products/high-power/

What would you suggest for H2,H3 and H4?

Thank you very much for your help!

[ReferralCandy]

If you are referring to a category page such as the link you provided, I would go for:

H1: Product Category

H2: Product Names

You probably won't need H3 or H4. Header tags should only be used for headings and subheadings, which means fields like product copy and prices should go under

or

.

This discussion over here might give you more perspective: http://www.webmasterworld.com/ecommerce/4292160.htm

[Martijn_Scheijbeler]

Hi,

In the case of the site you've mentioned I would do the H1s like this:

H1: LED Products (yups, like the H2 is now).
H2: High Power LED.
H3: All the product names.

Forget about the H4, I hardly believe this will still have any value to search engines.

[pbess]

Thanks for your response Martijn!

For your suggestion for H1, "LED products" appears all over the site as it in the filter box so I would have the same H1 for all the pages on the site? Would that be beneficial for SEO?

[pbess]

Thanks for answering me. I read the discussion thread you mentioned and it was very useful and clarified a lot of things for me.

[Martijn_Scheijbeler]

Oh sorry, I didn't check any of the other pages. I would always create a unique H1 for every page. So not use the same H1 on every page as you want all of your pages to be as unique as possible.