Following moz guideliness complety, will it certainly improve keyword rankings, domain authority

[dotlineseo]

Hi!

G’day to you.  I am Naresh from Dotline Infotech. I’d like to take up couple of concerns to be clarified for my better understanding on Moz tool.

Indeed, Moz is a nice SEO tool that helps in improving Search engine optimization comprehensive process. We are moz pro member since a year. Moz has equally bifurcated every SEO activity and rate it according to its own benchmark. I intend to ask a series of concerns;

Q1. Moz has page grading system A to F. According to Moz guidelines, if the keywords on the page gets repeated minimum 4 times, Moz consider it as ‘A’ grading (one of Moz metric to evaluating the page). Whereas, Google indicates repetition of same keywords time and again is treated as keyword stuffing.  According to me, if keywords are already within the content one or two time and furnishing relevant information, why keywords re-occurrence to be 4 time. Does the repetition of same keywords 4 times will lead to give more valuable information? Just a request to let me share why we should unnecessarily repeat keywords?

Q2. As per Google guidelines, only 3 keywords can be placed in title tag and also advisable to use only one h1 tag instead of multiple.  Among 3 keywords in title tag, only one main keyword can be used in H1 tag. Moz gives much weight age to that particular keyword placed in H1 tag but rest two keywords does not get any importance.  I just like to know if we use three H1 tags within page, will it increase the page grading or not.

Q3. Does Moz tool have its own index data or refer to  Google’s ones?

Q4. Following the Moz guidelines completely, will it be 100% sure all our keyword rankings, page authority, domain authority certainly be improved.

Looking forward to hear you soon.

Thanks

[IM_Learner]

Answer to Q1 - Write for the readers/users and not search engines. Keywords are important but use it when required. Avoid keyword stuffing. Write the content, read it as a user and then ask yourself - Does it offers what the page promises to? You can use keywords in the alt tags of the images and internal links. But excessive usage is strict NO.

Answer to Q2 - Using multiple

tags for SEO purposes is actually a misuse. h1, h2, h3 etc. tags should be used to define the content structure i.e. headings of the page. h1 - main heading, h2 - sub headings etc. Again, keyword stuffing them is a violation.

Answer to Q3 - I guess MOZ has its own index.

Answer to Q4 - MOZ's guidelines are for our education. Obviously, the guidelines and tutorials are good and helpful but it is your effort that counts. MOZ can tell you what to do but how you do it is your responsibility.

Regards

[Schwaab]

A1. Repeating keywords on a page has diminishing returns; however, if you aren't using the keyword you can't expect to rank for it.  In some cases one exact match keyword may be enough if you are using synonyms throughout the content.  The number of times you should use a keyword also depends on how long the copy of hte page is - the longer the page the more keywords you can incorporate without it sounding unnatural.

I always try and use a keyword in the first sentence of a page, and the last sentence of a page.  If you can naturally fit it into the content a few more times it will not hurt you.  I'm assuming SEOmoz grading is based on correlation studies.  They must have seen 4 keyword mentions correlates with higher rankings.  Check out this video: http://www.youtube.com/watch?v=zHYA5gAsRBA

A2. Stick to one H1 tag.  I like to think of it in a couple ways:

The H1 tag may not even be a ranking signal, but rather that H1 tags are traditionally used at the top of a page.  Is the H1 tag the ranking signal or simply mentioning the keyword at the top of a page the ranking signal?  Having more than 1 H1 tag is unnecessary and may just send a red flag to Google that your are over optimising.

If the H1 tag IS a viable ranking signal, then the more you use it on a page the less effective it may be.  If I have a paragraph and I bold every other word and ask someone to pick out the most important word it is going to be very difficult.  If I have a paragraph and only bold one word and ask someone to pick out the most important word it is very easy.

A3.  Not really sure what you are referring to, but SEOmoz does have its own software to crawl your site and gather the information presented in your Moz campaign.  Additionally, the information in OpenSiteExplorer is their own.

A4. Rankings and traffic are never, and should never be, guaranteed in SEO.  However, if you are paying attention to these elements and optimizing properly I'm sure you will see some results.