US Based Website Wanting to Sell in Canada

[airnwater]

Hi All,

I work for an small e-commerce company that is looking to expand our customer base to include Canadian customers. At the moment, we do serve some Canadian customers, but haven't made a concerted effort to capture this market and are looking to lay the groundwork for this new venture. With this in mind I have a few questions I am hoping to get some help on. Please see below.

1. From the viewpoint of a potential Canadian customer, how is it best to them know that we sell and ship to Canada? If you have examples of companies that do this well, please share!

2. From an SEO standpoint, how is it best for a US company to target Canadian customers? In the past, our websites have relied heavily on organic search results to drive traffic and we would like to continue this trend as we venture into Canada.

If you have any other feedback, tips or suggestions of questions we should be asking ourselves before starting this, please feel free to add them!

Thank you for your help!

[SEO5Team]

Some resources to help you below:

The International SEO Checklist

International SEO : White Board Friday