Keyword Stuffing - MOZ On-Page Grader

[JustInsulation]

We sell a great number of insulation products, many of which are produced by individual manufacturers.

On the page identified below the Keyword "Kingspan" is repeated numerous times as these items are included in our online shop. However, the many mentions of Kingspan are recorded in the HTML5 Source Code, rather than an external database.

When I used the MOZ On-Page Grader, using the keywords "Kingspan" I was surprised to achieve an "A" Grade!

I know I shouldn't be complaining, but I am wondering why the significant repetition of the word "Kingspan" has not negatively impacted my score?

http://www.just-insulation.com/001-eshop/buy-kingspan-thermapitch-thermawall-thermafloor-insulation-boards.html

[vmialik]

Significant repetition of the word "Kingspan" will not cause a negative mark, excessive or keyword stuffing will. I am not sure exact ratio that moz uses for their keyword stuffing, or bettter yet not many know Google's ratio for keyword stuffing. In your case it looks natural.  You have short descriptions and single word mentions of kingspan. If you had much more text, and say kingspan in every sentence, or better yet if you had two or more word keyword, ex: appliance repair atlanta in that exact order in every sentence that would look un natural..

Also your page is a shop page with various versions of the product aka a list so perfectly normal repetition. Great work you've earned "Grade A"

[JustInsulation]

Greetings Vadim,

Thanks for sparing your valuable time to respond to my query. Having just rewritten our entire web site, using a new directory structure, we do not wish to make any mistakes that will upset SEO.

Your answer is very reassuring. So thanks again.