Site wide links Concept

[RuchiPardal]

Hi All,

All type of site wide links are bad for Google or it depends upon other factors as well? For example if you talk about GoDaddy or any other service provider company they put their links on the footer of other websites so in this condition, Google will harm their rankings or not?

Also elaborate the best practices for site wide links.

[WorldText]

It's all about link profile.

GoDaddy may appear to get away with site footer links on domain holding pages, but they have a massive link profile, not least of which they gained during the whole SOPA/PIPA outrage.

Chances are it's not harming their ranking overly much, but it certainly isn't helping it much either.

Whereas a small web designer with a site wide footer link on every site they create could well have those as the vast majority of the total links - leading to a heavily skewed and very unnatural link profile.

Now then I'm sure that some of the larger web design and service outfits got where they are with the help of site wide footer links, site widgets etc, but Google moved the goalposts so you can't take that route any more.