Relevancy of link profile

[Blink-SEO]

Hi! I'm doing an audit of http://www.stevesims.com/ at the moment, who has had rankings for 'website designers' plummet recently. Looking at the site, there a few things to do with on-page and on-site optimisation, but nothing major.

Instead, I think the link profile is the issue. There's a lot of site wide links from non-relevant sites, but I'm struggling to see anything else. Any thoughts would be much appreciated!

[KarlBantleman]

Hi,

I had a quick look through the back link profile on OSE and there are a number of low quality websites linking to the website. I'm assuming some of these are websites that he's built but the way he is linking to the site isn't the best. He links to "web designers sim designs" and that is sitewide (as you said).

I would also look at the ratio of branded to non-branded anchor text links as there are a high percentage of keyword rich anchor text links. This is likely to have resulted in seeing the profile as unnatural. Look at getting rid of the sitewide links and changing some of the keyword links to branded links. Have a good look through the linking domains because some will be doing more harm than good.

[Blink-SEO]

Hi Karl. I just spotted some of the bad ones. A few look to have built using a spinning tool, which obviously isn't great. Pretty clear what the way forward should be now. Thanks for helping!

[KarlBantleman]

You're welcome, good luck with it all!

[Devanur-Rafi]

Thanks for those valuable inputs Karl.

@Blink-SEO

Just a quick glance at the site's IP revealed that stevesims.com is hosted on a shared web server with an IP address 195.238.172.64 that has about 1,134 domains hosted on it. There are few porn and other bad sites sharing this IP address. Though there are different views in this regard and this might not be the cause of current rank drop, I recommend this site to be moved to a better host with a dedicated IP as I recommend to all my clients who are serious about their online business.

Also Google PageSpeed test for this site says that the server response time is sub-optimal and the score is 48% where it should have been ideally above 80%. Please look out for detailed analysis at a site like, gtmetrix.com.

Next, I would recommend you to visit, http://www.barracuda-digital.co.uk/panguin-tool/ and check if (I am sure it is) this site is a victim of Penguin update and take it from there.

You can then try bad link removal service like, http://www.removeem.com/

Hope this helps and good luck with your SEO audit.

Best,

Devanur Rafi.