How to retrieve the Not Set Keywords especially the google adwords data in Google Analytics?

[zco_seo]

Hello Friends,

I am having Google adwords and analytics accounts which is linked and enabled auto tagging in that.

I am getting “not set” in keyword report section of Google analytics data. May I know any method to retrieve the search terms/ keywords from the not set data?

May I know what are the factors that can result in showing the “not set” result in Google analytics?

I have gone through few research materials but not getting any exact solution for this.

[AndersS]

Hi!

If you are looking at "Keyword" as the primary dimension on the "all traffic" report, it will report "(not set)" for all traffic that is not reporting a keyword (direct traffic, referrals etc). If this is the case, you don't have to worry.

If this is the case on AdWords traffic as well: Have you verified that in addition to linking the accounts in AdWords, all the relevant profiles in GA has this enabled as well? Adding AdWords as a data source can be done per profile within an account.

Hope this helps
Anders

[zco_seo]

Friend,

I have verified the account in addition to linking the account. May I know any filter settings we can apply to get this not set data back?

[AndersS]

Hi!

I don't think there are any filters that will help retrieve the keywords, unless there is a filter in play removing this in the first place. causing this.

But in addition to linking the AdWords and analytics account, make sure that AdWords as a cost source has been enabled on the profile level (see Admin >Profile Settings > AdWords Import and Export settings)

Do you have any data at all in the "Traffic sources > Sources > Search > Paid" report? Or does it all still say (not set)? Perhaps this article (Analytics support) can be of help? Are there any redirects going on that removes the "?gclid=...." appended to your URLs?

Hope this helps