Serving campaign based content in Wordpress

[RBO]

Hi Mozzers,

I'm searching for a software platform/plugin/tool to show specific content on a campaign basis in our Wordpress site.

It's basically like an ad management system (like Google DFP) but with the ability to define specific content area's (i.e. widgets) on our website and show custom HTML content. For example: I'd like to show a special offer on a range of product pages for a limited time only but I don't want to be restrained to ad standards.

As far as I know, Google DFP doesn't support custom HTML content. Does anyone know a good solution I can integrate with our Wordpress site easily?

Thanks for thinking with me!

Regards,

Pieter van Diggele
Reed Business Opleidingen

[Mark_Ginsberg]

For widgets, you can try using Widget Logic in Wordpress to control when the widget appears - while it requires php knowledge, you can set widgets with it to only show on certain pages/sections of the site, and you can also set widgets to show only when people come from a certain source - see here for more info - http://wordpress.org/plugins/widget-logic/other_notes/

It's a pretty powerful plugin and should prob do what you need it to - good luck!

Mark

[RBO]

Hi Mark,

Thanks for your answer. I'm quite blank when it comes to php, so I guess this might be a good reason to dig into it :).

Although the php approach makes it very powerful in terms of dynamic display criteria, I think this could be quite a pain to configure & maintain in case of multiple campaigns with a multitude of (product) pages.

I'd like a solution where I can assign certain page elements and site sections to show content in a placeholder based on several campaign criteria, including date, time, geography, referrer, keyword, etc. Running the same campaign on several sites would be even better (we have 18).