Optimal Copy Length

[imoney]

We have a separate page for every product of every bank e.g. http://www.imoney.my/home-loan/citibank The idea is to make it rank for the name of the keyword + the name of the bank.

Is the copy long enough for that to happen? We've written one paragraph of unique copy about bank's product information. Shall we write more, or it is enough?

[Gijsbert]

Could be enough. Maybe add the name in one of the

as well. Good change to rank I think (didn't check the competition).

[LynnPatchett]

To rank well for a keyword + brand that is not your own is usually going to be tough. To be honest I doubt one paragraph is going to be enough. You should probably brainstorm about why people searching for this would find value in your page (for their search/intent). Once you have answered this question then you will be on the way to knowing what content you should add. Hope that makes sense

[Webrevolve]

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[KaneJamison]

I hate to be the bearer of bad news, but if you're trying to rank for "citibank home loans", you're not going to be able to make that happen in the next couple years unless you have an outstanding promotional strategy for your domain.

If you look at the SERP for "citibank home loans", here are the ranking domains I see (it's a 7 pack result page for me):

1. citimortgage.com
2. online.citibank.com
3. online.citibank.com
4. online.citibank.com
5. marketwatch.com (QDF News result from Spring 2013)
6. linked.com/company/citibank/.... (product page)
7. linkedin.com/title/home+lending+specialist/at-citibank/

You're not going to beat any of those results. You should start looking for non-branding or longer tail queries where you have a better shot at getting into the results.

The design of your page is decent overall, and the copy length looks sufficient to rank for other search terms. I'd worry about identifying an easier term to rank for, and getting your Domain Authority much higher and pushing internal links to these landing pages. Longer term that's probably your best shot as far as branded queries for bank loans are concerned.