SERP Rankings for Certain Keywords

[MRabidoux]

For some of our keywords, we rank on page one in google, but the page is an individual product and not the catelgory page? Any idea why this is happening? Thanks for your Help!

[AdoptionHelp]

This is happening because Google thinks the product is more relevant to the keyword than the category. In short, your products are more optimized. This most likely has to do with more external links with the keywords as anchor text going to your product pages than go to your category pages. But it could be any number of reasons related to SEO, all of them detailed somewhere or other on this website.