Press Releases

[tm4615]

hey everybody:

are press releases worth any SEO value these days seeing as it's dup content spread among many media news outlets?

thanks for the input forum!

[Chris.Menke]

Lawrence,

The short answer is they can help but don't build a strategy around them.

Here are few things worth reading on it.

• Are You Wasting Budget With Online Press Release Distribution?
• Google's Matt Cutts Says Press Releases Don't Haave SEO Value, Or Do They?
• The Test Using a Press Release to Make Matt Cutts Blog Rand For A Bogus Keyword

[MoosaHemani]

Pretty much agree with Chris’s answer on this one!

Press Releases still works but I believe with the period of time the SEO value of Press Release will go down so it is a good idea to use it naturally but do not specifically add it in your SEO strategy for link grabbing.

If you have any news that you really want people to know, there is no problem in going with PRs (if using links try sing naked links or brand name as an anchor text) but do not use it just because you need a link with your desired anchor text on it!