UK & Ireland Websites displaying same page differently in serps

[tomhall90]

Hi there,

I have a Magento Enterprise store based in the UK and we have an Irish version which we created after finding an increasing amount of traffic from Ireland.

One thing that I don't understand, is that if I search for one keyword on Google, the websites are displayed differently, when effectively they are identical websites.

Here is how a result looks like for my UK store: http://i.imgur.com/NKSt4Qq.png

And here is how a result looks like for my IE store: http://i.imgur.com/Cynv8Mz.png

They both have the same Meta description, barring a few geographical words and terms. Both have on page descriptions as well as products. Yet the IE results display the description and the UK results display products and a tiny snippet of the description.

Any ideas on how I can make my UK pages display like the IE one? Or, just why they are both displayed differently?

Thanks

[RikkiD22]

Hi Tom,

Do you have any mark up data in place on the UK site?

It just seems curious that it is pulling the product data for the UK site and not IE. It could be the case the the mark up data is not in place on the IE site or if it is that Google has yet to implement this data in the search results.

Rikki