Stupid question: why SEOMOz has become MOZ?

[mcany]

According to their On-Page Report Card the URL should include the main keyword i.e. SEO in their case, so why do they get an F grade If I check their main page www.moz.com for the keyword SEO?

Thanks for your comments!

[TomRayner]

Can't really put it any better than their official blog post on the matter: http://moz.com/blog/goodbye-seomoz-hello-moz

It's a good read - interesting to see how the brand and business has evolved.

[PaddyDisplays]

In (very) short, "Seo"  does not cover all what Moz now does, it has expanded from that. (+ there are other reasons, see article above)