Is there any value in "starting from scratch" on a new domain?

[bjs2010]

Hi,

Our ecommerce store - we have had some duplicate content issues and they have been corrected, but of course, Google takes time to pick up on these. Our link profile is very poor, so we wont lose a lot by going to a new domain in that sense.

My question is, in what instances is it worthwhile starting under a new domain? And in which not?

Presumably you can also 301 the whole site - when is it worth doing this or not?

Thanks,

Ben

[TakeshiYoung]

Starting over from scratch makes sense if you've dug yourself in so deep a hole (say tens of thousands of spammy links) that it would be easier to rebuild your link profile from scratch, rather than going through the effort of deleting/disavowing all your bad links. If you do start over from scratch, then you're not going to want to use any 301s, or the bad reputation from your old site is just going to follow along to your new one.

[bjs2010]

Thanks Takeshi.

I recently filed a Google reconsideration request, came back saying there was nothing wrong, e.g, no manual penalty - but if Panda has penalised us for thin/dupe content, we wouldnt know by the manual route...

In this scenario, is it worth just starting from scratch? Or do we wait till the next Panda update which could be who knows when?

Cheers