Will you show a case study/live analytics of Moz before and after name change?

[BlueprintMarketing]

so many people are interested these days in changing domains either for branding purposes like you did or some people believe that having an exact match domain will save the day.

I believe posting any knowledge you have gained through your fantastic looking analytics system could shed light on a subject so many people seem to be asking about.

Some things I would love to know regarding the amount of people that you have either gained or lost through organic search along with your ranking for the term "seo" And other things you guys must be learning along the way as well. I would also like to know your opinion of having a meter of some sort tell us just how many new people type in Moz vs seomoz I tink it would be a great topic for people to learn about branding from as well as a way to show off your new analytics.

Fellow Mozers to you agree or not? ( I now see all the little tricks you guys have been putting in our head by never using seo in branding for a long time aside from of course your name)

Great job on the transition.

Sincerely,

Thomas

PS. Did Roger get a new coat of paint or did you just take him to the car wash?

[Martijn_Scheijbeler]

Hi Thomas,

I absolutely agree with you, I've seen some successful and some note quite successful rebrandings been done in the last couple of years and for sure I would like to know how Moz covers this. Luckily Rand already agreed with us on this as stated in his post: "We'll be sure to do an interesting case study on the impact this domain migration has on our search traffic. :-)".

So hopefully we'll see it popping up in a few months.

[BlueprintMarketing]

Hi Martijn,

I am extremely happy you feel the same way. I would really like to see a real-time analytics update running the companies if it does not harm Moz in any way shape or form. For instance I get Hubspot, Kissmetrics and Google analytics updates every day. I know that the product they're working on for analytics is awesome everything they've done has been spectacular so I don't think I'm going to be let down. I don't know if there not comfortable putting it out there right now because it is in the beta stage however you'd think there were just be some way to show a level of interest waning or increasing.

To everyone at Moz reading this thanks you for allowing me to type your name shorter 1st off it's a big deal. You know I although I really do not type it (I dictate it) regardless it's much easier.

I am talking about placing something in the actual website whenever you're on that shows metrics in a simple manner a scale whatever showing new visitors coming in under new branding only verse having to use what's the obvious to many still I type in SEOmoz when I forget I get redirected. I like to know the stats and I'd like to have real-time. It would be something nobody can argue with when it occurs they would have instant information at their fingertips about a medium-sized business on its way up to being a large when they changed their domain along with their entire branding.

For instance what would you give to of been there when Federal Express became FedEx we have all the data now thank God rand has the guts like Fred Smith from Federal Express oh forgive me FedEx.

I remember as a boy watching the television and them saying "Federal Express is now FedEx  we hope you like it"

the things bonding them are each CEO was told this is not going to work by someone. Fred Smith had designed FedEx at Yale only to receive a F on his billion-dollar idea.

Rand took an enormous risk to drop out of school and start what is now Moz.

Each ran remarkable companies that earned trust.

For instance FedEx was believed to be impossible at the time to ship a package overnight anywhere FedEx employed people to drive their own vehicles to deliver packages. They were tested by Xerox sent multiple overnight packages all over with nothing in them just to see if they actually would get there on the scheduled date.

Moz had started in a home with Rand and his mother trying to optimize real estate on the web. This turned into what I believe is the most trusted authority in search on the web the entire World Wide Web that is amazing. I think it's more remarkable than FedEx.

I don't think we need that one did not use the Internet and that the other might be replacing a lot of letters by using and seeing that vision of how far they can actually go. Both companies and CEOs acted very similarly in my opinion.

Each corporations name was hard to forget once you get used to there companies first brand name.

More importantly each company essentially compacted their name where if you were to give somebody 10 guesses you know that if they are familiar with the brand they're going to get it right probably on the 2nd or 1st guess.

I would like to ask Moz to put a stat today up that way nobody misses or does not read the case study we actually live it and be part of the history of this great company.

One stat a day please I think it would benefit the community and be interesting to everyone. However if it is not best for the company I completely understand and will never say another word about it.

Sincerely,

Thomas