Title Tag and Company Name

[PremioOscar]

Hello everyone!

The company I work for has an e-commerce site that needs to be optimized.

I am starting from the title tags which are too long and need optimized for specific keywords. Thing is that each title tag contains the specific keywords for the page  and the company name.

My question is should I keep the company name within the title tags or should I just keep the keywords I target for those pages?

How will it affect my rank?

Cheers

Oscar

[videotucson]

This post is deleted!

[MickEdwards]

For sure you don't want the company name at the front of the title tag.  The title should ideally start with the main keyword for that page. Google truncates at around 65 characters so if the keyword is long just stick with that.  The title and meta should all be about being interesting and relevant to the visitor.  In many cases unless it is a well know brand having the company name in the title can waste space.

[PremioOscar]

Well, that is the structure of the titles. keywords at the beginning and the brand after the main keywords.

My only concern is the length of the title that at times goes well beyond 70 characters, but if the length doesn't affect rankings and crawlability of the site, I will not worry about that.