Search query for SEO Brisbane

[MichaelYork]

Would love to get some opinions on the latest Penguin 2.0 update and how on earth the #1 rank is #1 ranked, very, very peculiar...

http://www.google.com/search?gs_rn=14&gs_ri=psy-ab&pq=sila&cp=8&gs_id=10&xhr=t&q=seo+brisbane&pf=p&client=safari&rls=en&sclient=psy-ab&oq=seo+bris&gs_l=&pbx=1&bav=on.2,or.r_qf.&bvm=bv.47008514,d.aGc&biw=1300&bih=569

Any and all theories welcomed and appreciated.

Thanks,

Mike

[LynnPatchett]

Well, here is a theory, not going to say a completely thought out one!

I have seen quite a few examples like this in industries which could be said to have traditionally attracted seo over-optimisation (specifically travel and gaming related). Almost seems like even the hint of optimization (more than a handful of exact match links) is enough to get a site thrown down the rankings and sites that are really not particularly optimised on site, but definitely do not have much of an optimised link profile are being pushed up to the top.

Of course SEO is another industry that attracts this kind of stuff, although your specific search has a couple of pretty optimised sites in the 2-10 positions, so surely it depends on a whole range of factors.

Not 100% sure this is even exactly related to the recent penguin 2.0 update since I was seeing some flux on various rankings from the first week of May (from Europe).

Actually, thats not much of a theory at all, just an observation!

Maybe Dr Pete will chime in... seems something up his alley......

[MichaelYork]

Thanks Lynn for your theory.

I must admit that was one of the things I possibly thought, but again it is so hard to quantify. Surely there are 100's of no opitmisation type sites that could fall into this category, so why this one?

In regards to Penguin it has happened for numerous AU related searches on May 24 that I have been tracking, this is just one example. I do know there have been other algorithm updates in AU potentially too though so may be a combo.

[LynnPatchett]

Hi Micheal,

I am going to have to throw my theory/observation out in this case! Just had a quick look at ahrefs and looks like these guys have been doing some major link building in the last couple of weeks (with main keyphrase brisbane seo).

https://ahrefs.com/site-explorer/overview/subdomains/http%253A%252F%252Ftotaldigitalsolutions.com.au

Just too soon to show up in the moz metrics. You wouldn't think this kind of thing would keep them in the top spot for too long, but there you go. **Note to self to check out a couple of the other cases I had seen for very recent funny stuff!