How to seo websites on another server

[TravelerVIP]

We have partners that want us to build and manage a co-branded white label for them.  We will have unique content on the white label, however the white label will be located on our server.  I was planning to put it on a subdomain and mask the URL, however was told that google will see through that and not give any credit to the white label.

Our partners all have high PR and we are a new company with low PR.  We want the white labels to get the credit from the partner websites.

Should we do it through url masking or by changing the A Record in the other website to point to our server?

[AndieF]

Hi John,

Subdomains are technically different websites, I don't see why Google would give your main website the benefits of the SEO gained from the sub-site.

With that said, having it on its own URL is preferable  purely from a click-through perspective. Users are much more likely to visit and spend time on a site that's clearly its own over one that seems like a 'bolt on' to someone elses.

I hope that helps!

• Andrew