Google webmaster tool content keywords Top URLs

[BipSum]

GWT->Optimization->Content Keywords section... If we click on the keyword it will further shows the variants and Top URLs containing those variants. My problem is none of the important pages like product details pages, homepage or category pages are present in that Top URLs list. All the news, guides section url's are listed in the Top URLs section for most important keyword that is also present in my domain name. How to make google realize the important pages for the important keyword?

[Everett]

Is it possible for you to share the site so we can take a look at it? This question is very difficult to answer without being able to diagnose the issue, as it could be due to many different reasons, including internal / external links, on-page copy, rel canonical tags, robots meta tags, robots.txt file, URL structure, title tags, anchor text... etc.