How can i make my sub-domain bring in more traffic?

[seoworx123]

we have a social networking site that has user-generated content and users have to log in before they can access the platform.

We are in the process of creating indexable pages that google bots can pick up. These pages will sit in front of the log in pages and will be open for guest access.

Can you advise on the best way of optimising these pages for higher ranking and traffic.

[MichaelYork]

A good place to start is identifying the search volume you are looking at targeting with the Google Adwords tool.

From there you can identify the competition of the sites currently ranking and put together an optimisation strategy for your content.

The point is you need to identify what you want to rank for first, then it is the age-old; good quality engaging content and building backlinks from authority sources.