Preparing for Penguin: Delete or Change to Branding 25 small blogs, anchor text

[BobGW]

Hello,

This site has 80 root domains pointing to the domain, call it site X.

25 of them are tiny blogs the owner put up himself. The blogs consist only of 4 posts or so, where each post has a 2 keyword anchor text links to each one of his 4 sites. One link in each post goes to the home page and one goes to an internal page. Let's concern ourselves with cleaning up the anchor text profile of site X. All blogs are on private registration.

Half of the blog domain names are furniture related and furniture is not relevant to this niche. But 3/4 to 3/5 of the content of each blog (2 paragraphs per post and 4 posts) is relevant.

My concern is that even though the anchor text is varied and there's only 2 links going out to site X per blog, none of it is branded and so I'm concerned about Penguin type updates.

Should we change these to branded or delete them? We're working on content promotion for backlinks in case we have to delete these blogs, but it's a small budget.

What should we do?

'

[Chris.Menke]

If those blogs don't have back link profiles with good, diverse back links. I'd recommend to ditch them all. Site X already a profile of a bunch of similar blogs with private registration and if they all have similar back link profiles, the dots are going to be connected-if they haven't been already. If the back link profiles and brand citations of Site X are inconsequential, it's likely those 25 tiny blogs are not doing Site X any good at the moment anyway.

The site owner may have had good intentions back in the day but it's time to convince him/her that that train has passed and it's time to cut the losses.