Best Way to Use Date in Title

[LeahHutcheon]

Hi,

I do most of the current copy for our blog which you can find here http://appointedd.com/blog/

I believe having a regular blog structure with a mix of irregular ad hoc posts to go in around these. So, for this blog, I write an article on "Beauty Industry News" every week.

Now, I don't want to use the same title for each post, so I've peen butting in the date after each one i.e. "Beauty Industry News - 24/04/13". Is this best practice or is there a better way of naming regular posts?

Thanks in advance!

[simon_realbuzz]

Why not differentiate each of your titles by the actual content so that you include relevant keywords in your titles?

For example if it's a blog about 'Beauty Tips for Women over 40' then make that the title rather than calling the post 'Beauty Industry News - today's date'. Page title is an important ranking factor so make sure that your title gives both the user and search engines a clue of what the content of the blog post actually is.

[Theo-NL]

I don't think there is a better way to name a dated document than by using a form of a date.

However, you might want to consider using a different format (because you've mentioned these posts were weekly), for example "Beauty Industry News - Week 13 of 2013". Just a personal preference though, no gains or losses in the search engines there that I'm aware of.

[LeahHutcheon]

Thanks very much!

I hadn't done that as I'd wanted to keep the sense of consistency week to week, but what you say makes a great deal of sense. Do you think it might might be better to highlight the main article content and then put a consistent part at the end.

As an example, today will mainly be focusing on a new UK cosmetic surgery review, so the title might be "Cosmetic Crisis: UK Cosmetic Report - Beauty Industry News" or do you think it better to simply leave the last part out?

Thanks!

[LeahHutcheon]

Ah, thanks - that's very useful to know. I might try and incorporate a bit of the article content into the title as way suggested by Simon above.

Cheers!

[simon_realbuzz]

Hi Philip,

By all means add the last part if you wish to give you some consistency in the series, but make sure you append it at the end of the title. One thing to mindful of is not to make the title too long or it may end up being truncated by search engines. This SEOMoz guide should help.

http://www.seomoz.org/learn-seo/title-tag

[SEOAndy]

It's all been said but here are a few more tips to get your going with the perfect page titles

http://seoandy.com/optimisation/perfect-webpage-title/#sthash.lcH9PSFM.dpbs